Service : automate
Pipeline that works itself.
Sales AI turns inbound signals into worked pipeline: leads qualified automatically, research done before your rep blinks, follow-ups sent on time and CRM records kept current without typing. Novistu builds sales systems on your CRM and data sources that give every rep more selling hours.
The mechanism
Leads qualified in seconds, research done before the call, follow-ups that never slip, CRM updated without anyone typing.
- Lead
- Score
- Reply
- Follow up
- Sync CRM
The problem
What this fixes
Speed to lead decides deals
The first meaningful reply usually wins the conversation. Leads that wait hours for a first touch have already gone cold or gone elsewhere.
Selling time is eaten by admin
Research, notes, CRM hygiene and follow-up chasing consume the hours reps should spend in conversations. Most pipeline software adds fields, not time.
Follow-up is inconsistent
Nobody ignores follow-up on purpose. It falls through because there are a hundred accounts and one memory.
How we build it
Principles before code.
01
Qualify every lead instantly
Every inbound lead is enriched, scored against your ICP and routed with a drafted first reply, in under a minute, at any hour.
02
Research at machine speed
Before the call: company, role, news, tech stack, likely pains, summarised into a brief your rep reads in two minutes.
03
Automate the chasing
Sequenced follow-ups adapt to behaviour: replies, clicks, silence. Reps approve the important ones; the routine sends itself, and it stops the moment a lead replies, books, converts, opts out or is marked do-not-contact.
04
Keep the CRM honest
Calls, emails and outcomes land in the CRM automatically: lead source, stage, owner, last contact and next action, always current, so forecasting stops being fiction. Works with ERPNext and Frappe CRM as the system of record, not only SaaS CRMs.
Delivery
From first call to running system.
- 01
Map
Audit your funnel, CRM and current response times; define scoring and routing rules.
1 week - 02
Build
Capture, enrichment, drafting and CRM automation, tested on live leads in staging.
3 to 4 weeks - 03
Pilot
One segment or rep team, with response and conversion measured against baseline.
2 to 4 weeks - 04
Roll out
Team-wide with dashboards, and monthly tuning of scoring and sequences.
Ongoing
What you get
- Lead capture, enrichment and scoring pipeline
- Instant first-response drafting in your voice
- Research briefs generated per account
- Follow-up sequences with behaviour-aware timing
- CRM hygiene automation: logging, deduplication, field updates
- Pipeline analytics: speed to lead, response rates, conversion by segment
Proof
Systems like this, in production.
Questions
Asked before every build.
First replies are drafted in your voice from the lead's actual context, and anything consequential goes through rep approval until you trust it. The goal is that every message is more relevant than what a busy rep had time to write.
Yes. The same research, drafting and sequencing engine powers outbound list work, with deliverability and compliance guardrails built in.
HubSpot, Salesforce and Pipedrive most often, ERPNext and Frappe CRM where the business already runs on Frappe, plus custom CRMs and ERPs through their APIs. If your CRM has an API, we can work with it.
The repetitive parts, yes: capture, qualification, first response, follow-up, scheduling and CRM updates through to an opportunity and quotation. Negotiation, pricing exceptions and the final decision stay with your reps. We build the handoff so a rep only sees a lead once it is worth their time.
Speed to lead, response rate, meetings booked and conversion by segment, measured against your pre-launch baseline. The pilot exists to prove the delta before full rollout.
Tell us what is eating your team's hours.
A short brief, answered within one working day. The first call is free, and if AI is not the right answer, we will say so on that call.
First call free : honest about fit : no obligation