Use case : automation
AI lead qualification
AI lead qualification reads every inbound enquiry, enriches it with company data, scores it against your ideal customer profile, routes it to the right owner and drafts the first reply, within minutes of arrival, at any hour. Your team opens their day to a worked pipeline instead of a form inbox.
The problem
Leads arrive nights, weekends and during meetings. The first meaningful response usually decides who wins the conversation, yet enquiries wait hours in shared inboxes while reps triage manually, and the best prospects sign with whoever answered first.
Systems it touches
How it works
The automated version, step by step.
- Capture
- Enrich
- Score
- Route and reply
- Sync
- 01
Capture
Forms, email, WhatsApp, calls and chat flow into one pipeline with source tracking.
- 02
Enrich
Company, role and stack data appended automatically from enrichment sources.
- 03
Score
Fit scored against your ICP with reasons attached, not a black-box number.
- 04
Route and reply
Assigned to the right owner; a grounded first reply is drafted in your voice for approval or instant send.
- 05
Sync
CRM updated with every detail; disqualifications logged with reasons for learning.
What changes
Speed to lead drops from hours to minutes around the clock, reps spend their time in conversations instead of triage, and every lead gets a response your team is proud of.
Variations by industry
The same pipeline powers inbound qualification for agencies, SaaS demos, service quotes and property viewings, with scoring criteria and routing rules configured per business.
Common questions.
Not until you trust it: first replies start in approval mode, and even on auto-send, messaging is grounded in your templates and the lead's actual context with guardrails on tone and claims.
Whatever you define: budget, timeline, fit signals, company size. We codify your criteria into the scoring rubric, and the reasons behind every score are visible to your team.
Yes: qualification criteria look different (service area, urgency, job type) but the pipeline is identical. Some of our clearest wins are local service businesses losing after-hours enquiries.
Keep exploring
Tell us what is eating your team's hours.
A short brief, answered within one working day. The first call is free, and if AI is not the right answer, we will say so on that call.
First call free : honest about fit : no obligation